Edição de blogs jornalísticos
Para abordar a edição de blogs jornalísticos, vamos começar analisando os resultados da pesquisa Eyetrack 3, realizada em setembro de 2004.
En el Eyetrack III observamos 46 personas por una hora mientras sus ojos seguían sitios web noticiosos creados específicamente para las pruebas.
Principais conclusões (em espanhol)
Navigation at the top of the homepage was seen more by test subjects than left or right navigation. This is probably one of the most useful results I found in the study. The long lists of navigation that run down the left side of many news sites have always bothered me because it is so time consuming to scan. Since the user doesn’t spend much time looking at the navigation anyway, keep it simple. Because of limited space, top navigation prevents long list-style navigation.
Size matters in type and photos. The study states that smaller type encourages focused viewing behavior, while larger type promote lighter scanning. It also suggests that larger headlines on homepages promote scanning more than smaller sizes.
One of the fundamental elements of all design is that contrast–size, shape, weight, color–gives more importance to one element over another. Our Eyetrack research over the years confirms this concept is true in print or online. Consequently, it’s so important to be deliberate about how you use contrast to affect viewer/reader behavior.
Participants focused on clearly defined faces more often than images that didn’t. And smaller images were not viewed at all in some cases.
Beware of visual breaks. Visual breaks or barriers are elements such as rules or white space that discourage viewing down the page. On the Poynter home page there are a number of these that could inhibit users from scrolling to information lower in the page. This is an interesting finding and one that I will consider when designing future projects.
The bottom line: Content is king. If the goal is to drive readers to the site everyday there better be rich content and well written headlines when they arrive.
Mapa dos olhares (heatmap):
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